Product Introduction and Unique Characteristics...

1.3 The Apple iphone

The apple iphone swept the globe taking it by storm with its revolutionary design and technology. It’s simplistic, easy to understand and computer compatibility made it a must have product.  

Phones have become a necessary commodity of life for the general public. The iphone has become an item of status, and influencing jealousy with other Mac users, not intentionally though.  

The phone has many features that other mobiles do not, for instance the technology is constantly being updated, making improvements on the phone constantly. Being adaptable to a computer makes managing the phone so easy. The iphone is like an ipod making it that more enticing as it is multipurpose, using itunes to mange and store music on it. Itunes to date is the most popular technology to download and store music. Also with this revolutionary phone it can connect to the internet better than any other phone to date, because displays the actual internet as seen on ones computer, not a modified version available on other products claiming to provide internet access.  

The target market is very diverse, Apple’s ingenious idea to patent a phone that works with the Macintosh computer making people subconsciously want this phone. With Apples already massive market it was easy to introduce a product that complimented its already broad range of products. 

The introduction of this phone had a positive marketing campaign for along time prior to its release creating a high level of anticipation for when it was finally released. By promoting it, it boomed out the starting gates. This product is unique to any other phone as it is the Apple phone, no other phone can connect and enhance the Apple computer as well as the iphone. It created interest and excitement about a Mac product enticing new customers who had previously only been identified with the PC. 

With the Apple team constantly looking for practical was of reinventing the product, and not forgetting about previous models, it has created very loyal customers. This is a prime example of how a unique product positioned itself in an already very competitive market.